Top 3 Megatrends in the Food Industry – Part 3: The Evolution of Health and Wellness

According to a recently published article by Forbes magazine about top food trends in the United States, mindfulness above all, is the most important consumer attitude to follow.

“Mindfulness reflects a new consumer attitude, mostly led by millennials, to truly understand everything possible about a particular food or beverage and then support the company, whether it be a brand or a retailer, by aligning with its values and supporting it with purchases.” – Forbes


People are now taking notice of the ingredients in their food. Consumers are reading the labels carefully and concerned with both what is in the food, and how it was produced. It’s more important than ever for players in the food industry, from growers to retailers, to find ways to use technology to increase both the nutritional content, and transparency of their products.

History of Convenience Food

The 1950’s brought on the era of convenience food. Mass production of food allowed the stay at home wife and mother to step out of the kitchen, and spend her time doing other activities. Mom no longer had to bake her own bread, she could buy it baked and pre sliced from the grocery store.

The phenomena of convenience food spread like wildfire, and the roots run deep. It’s only in recent decades that the nutritional content of mass produced food has come into question. The massive rise in obesity and food related illnesses, have put food ingredients under the microscope. A growing number of consumers are informed about the health risks associated with certain foods, and people are reading labels more than ever.

New Age Convenience Food

While the possible dangers of processed food have come to light, time remains a precious commodity for consumers. Many people don’t have the time, desire, or knowledge to cook from scratch on a daily basis. The success of companies like Hello Fresh, and other ready-made meal delivery services have shown us how people are searching for time saving methods of both shopping and food preparation.

The need for greater transparency doesn’t stop at nutrition content, we’re seeing a surge of products that offer information on labels that promote green packaging and ethical claims about the production process.

It’s unlikely that we will see convenience food disappear altogether. The current trend is more about the evolution of convenience food. The shift from the often unhealthy mass produced, to individually tailored options fostering better health and wellbeing.


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